{"id":364,"date":"2019-05-06T20:46:57","date_gmt":"2019-05-07T00:46:57","guid":{"rendered":"https:\/\/2019.hamilton.wordcamp.org\/?post_type=wcb_speaker&#038;p=364"},"modified":"2019-07-08T19:15:04","modified_gmt":"2019-07-08T23:15:04","slug":"paul-thompson","status":"publish","type":"wcb_speaker","link":"https:\/\/hamilton.wordcamp.org\/2019\/speaker\/paul-thompson\/","title":{"rendered":"Paul Thompson"},"content":{"rendered":"\n<p>Often called a geek translator by his clients, Paul specialises in helping website owners and creators transform the buzzwords of web marketing into business results for bloggers and small\/medium businesses as well as enterprise clients.<\/p>\n\n\n\n<p>As an SEO and web marketing consultant at Buzzwords to Business https:\/\/www.buzzwordstobusiness.com, Thompson focuses on optimising existing sites into powerful marketing platforms. Using his extensive expertise in technical SEO as a basis, he incorporates audits, custom analytics, content marketing, conversion optimisation, email marketing, and paid search (ah, the buzzwords!), depending on the client\u2019s needs. Thompson also provides one-on-one coaching and training in these areas.<\/p>\n\n\n\n<p>He\u2019s been managing and optimising sites for over 15 years, including stints managing the websites and web marketing programs for Banff Lake Louise Tourism and Travel Alberta, and has been working with WordPress for over a decade now. He&#8217;s recently moved from the mountains of the west to the Ottawa Valley. When he\u2019s not at the keyboard, he\u2019s likely on his bike or cross-country skis, or wandering around with his camera and tripod over his shoulder.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Often called a geek translator by his clients, Paul specialises in helping website owners and creators transform the buzzwords of web marketing into business results for bloggers and small\/medium businesses as well as enterprise clients. As an SEO and web marketing consultant at Buzzwords to Business https:\/\/www.buzzwordstobusiness.com, Thompson focuses on optimising existing sites into powerful &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/hamilton.wordcamp.org\/2019\/speaker\/paul-thompson\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Paul Thompson&#8221;<\/span><\/a><\/p>\n","protected":false},"author":7694169,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_user_name":"thompsonpaul","footnotes":""},"speaker_group":[],"class_list":["post-364","wcb_speaker","type-wcb_speaker","status-publish","hentry","entry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paqJhZ-5S","avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/f6048263c40fc77133a370f583cea55ff9a14c973135f8fffb000236a415953e?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/f6048263c40fc77133a370f583cea55ff9a14c973135f8fffb000236a415953e?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/f6048263c40fc77133a370f583cea55ff9a14c973135f8fffb000236a415953e?s=96&d=mm&r=g","128":"https:\/\/secure.gravatar.com\/avatar\/f6048263c40fc77133a370f583cea55ff9a14c973135f8fffb000236a415953e?s=128&d=mm&r=g","256":"https:\/\/secure.gravatar.com\/avatar\/f6048263c40fc77133a370f583cea55ff9a14c973135f8fffb000236a415953e?s=256&d=mm&r=g","512":"https:\/\/secure.gravatar.com\/avatar\/f6048263c40fc77133a370f583cea55ff9a14c973135f8fffb000236a415953e?s=512&d=mm&r=g"},"_links":{"self":[{"href":"https:\/\/hamilton.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hamilton.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/hamilton.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_speaker"}],"replies":[{"embeddable":true,"href":"https:\/\/hamilton.wordcamp.org\/2019\/wp-json\/wp\/v2\/comments?post=364"}],"version-history":[{"count":1,"href":"https:\/\/hamilton.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/364\/revisions"}],"predecessor-version":[{"id":521,"href":"https:\/\/hamilton.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/364\/revisions\/521"}],"sessions":[{"embeddable":true,"href":"https:\/\/hamilton.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/365?_embed=1&context=view"}],"author":[{"embeddable":true,"href":"https:\/\/hamilton.wordcamp.org\/2019\/wp-json\/wporg\/v1\/users\/wordcamp"}],"wp:attachment":[{"href":"https:\/\/hamilton.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=364"}],"wp:term":[{"taxonomy":"wcb_speaker_group","embeddable":true,"href":"https:\/\/hamilton.wordcamp.org\/2019\/wp-json\/wp\/v2\/speaker_group?post=364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}