As an SEO and web marketing consultant, Paul focuses primarily on optimizing existing sites into powerful marketing platforms. Using expertise in technical SEO audits as a basis, he incorporates SEO, custom analytics, content marketing, conversion optimisation, email marketing, paid search (ah, the buzzwords!) in a strategy to improve websites’ business performance. Paul also provides one-on-one coaching and training in these areas.<\/p>\n
Thompson’s time on the web goes all the way back to 1996. He’s been managing and optimising sites since 2002, including stints running the web programs for Banff and Lake Louise Tourism and Travel Alberta. He’s worked with WordPress since 2009. He grew up in Hamilton but has just returned to Ontario after 20 yrs in the Canadian Rockies Connect with him on Twitter @thompsonpaul<\/a> or www.buzzwordstobusiness.com<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":" As an SEO and web marketing consultant, Paul focuses primarily on optimizing existing sites into powerful marketing platforms. Using expertise in technical SEO audits as a basis, he incorporates SEO, custom analytics, content marketing, conversion optimisation, email marketing, paid search (ah, the buzzwords!) in a strategy to improve websites’ business performance. Paul also provides one-on-one […]<\/p>\n","protected":false},"author":5858113,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_user_name":"thompsonpaul","footnotes":""},"speaker_group":[],"class_list":["post-670","wcb_speaker","type-wcb_speaker","status-publish","hentry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p92NcP-aO","avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/f6048263c40fc77133a370f583cea55ff9a14c973135f8fffb000236a415953e?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/f6048263c40fc77133a370f583cea55ff9a14c973135f8fffb000236a415953e?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/f6048263c40fc77133a370f583cea55ff9a14c973135f8fffb000236a415953e?s=96&d=mm&r=g","128":"https:\/\/secure.gravatar.com\/avatar\/f6048263c40fc77133a370f583cea55ff9a14c973135f8fffb000236a415953e?s=128&d=mm&r=g","256":"https:\/\/secure.gravatar.com\/avatar\/f6048263c40fc77133a370f583cea55ff9a14c973135f8fffb000236a415953e?s=256&d=mm&r=g","512":"https:\/\/secure.gravatar.com\/avatar\/f6048263c40fc77133a370f583cea55ff9a14c973135f8fffb000236a415953e?s=512&d=mm&r=g"},"_links":{"self":[{"href":"https:\/\/hamilton.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hamilton.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/hamilton.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_speaker"}],"author":[{"embeddable":true,"href":"https:\/\/hamilton.wordcamp.org\/2018\/wp-json\/wp\/v2\/users\/5858113"}],"replies":[{"embeddable":true,"href":"https:\/\/hamilton.wordcamp.org\/2018\/wp-json\/wp\/v2\/comments?post=670"}],"version-history":[{"count":1,"href":"https:\/\/hamilton.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/670\/revisions"}],"predecessor-version":[{"id":671,"href":"https:\/\/hamilton.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/670\/revisions\/671"}],"sessions":[{"embeddable":true,"href":"https:\/\/hamilton.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/672?_embed=1&context=view"}],"wp:attachment":[{"href":"https:\/\/hamilton.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=670"}],"wp:term":[{"taxonomy":"wcb_speaker_group","embeddable":true,"href":"https:\/\/hamilton.wordcamp.org\/2018\/wp-json\/wp\/v2\/speaker_group?post=670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}