{"id":672,"date":"2018-05-15T18:59:28","date_gmt":"2018-05-15T22:59:28","guid":{"rendered":"https:\/\/2018.hamilton.wordcamp.org\/?post_type=wcb_session&#038;p=672"},"modified":"2018-06-09T09:52:09","modified_gmt":"2018-06-09T13:52:09","slug":"use-your-own-data-to-take-your-wordpress-website-to-the-next-level","status":"publish","type":"wcb_session","link":"https:\/\/hamilton.wordcamp.org\/2018\/session\/use-your-own-data-to-take-your-wordpress-website-to-the-next-level\/","title":{"rendered":"Use your own data to take your WordPress website to the next level"},"content":{"rendered":"<p>We all want to improve our websites, but &#8220;best practice&#8221; guesses aren&#8217;t enough &#8211; we want real data to help us understand where to focus our limited time and resources. But so often, the data and stats are intimidating &#8211; and the complexity of tools like Analytics can reinforce that. In this presentation, we&#8217;ll discover seven specific ways our own data can narrow down for us where to optimise for the most impact. We&#8217;ll learn specific ways to tweak our analytics to collect more critical decision-making information and how to use that data to make SEO, conversion optimisation, page speed, and usability improvements for a more powerful, successful website.<\/p>\n<ul>\n<li>discover what content our own visitors are begging us to write.<\/li>\n<li>learn how fast our website pages really are for our actual users and which need improvement. Bonus: What if our site could notify us when important pages got slower?!<\/li>\n<li>understand what parts of the site&#8217;s navigation\/calls to action our visitors find helpful and which ones they ignore.<\/li>\n<li>key in on the pages that would provide the greatest benefit if we worked to improve them. (And what is bounce rate really?)<\/li>\n<li>and more, including teaching Analytics how to show you the important data you care about, instead of having to dig it out every time you want to check it.<\/li>\n<\/ul>\n<p>Don&#8217;t miss this chance to get a better handle on how we can our own data to improve our websites!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We all want to improve our websites, but &#8220;best practice&#8221; guesses aren&#8217;t enough &#8211; we want real data to help us understand where to focus our limited time and resources. But so often, the data and stats are intimidating &#8211; and the complexity of tools like Analytics can reinforce that. In this presentation, we&#8217;ll discover [&hellip;]<\/p>\n","protected":false},"author":11789424,"featured_media":0,"template":"","meta":{"_wcpt_session_time":1527964200,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"https:\/\/wordpress.tv\/2018\/06\/04\/paul-thompson-use-your-own-data-to-take-your-wordpress-website-to-the-next-level\/","_wcpt_speaker_id":[670],"footnotes":""},"session_track":[174742],"session_category":[],"class_list":["post-672","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-room-2"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pheMQn-aQ","session_date_time":{"date":"June 2, 2018","time":"2:30 pm"},"session_speakers":[{"id":"670","slug":"paul-thompson","name":"Paul Thompson","link":"https:\/\/hamilton.wordcamp.org\/2018\/speaker\/paul-thompson\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/hamilton.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hamilton.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/hamilton.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/hamilton.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/672\/revisions"}],"predecessor-version":[{"id":688,"href":"https:\/\/hamilton.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/672\/revisions\/688"}],"speakers":[{"embeddable":true,"href":"https:\/\/hamilton.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/670"}],"author":[{"embeddable":true,"href":"https:\/\/hamilton.wordcamp.org\/2018\/wp-json\/wporg\/v1\/users\/thompsonpaul"}],"wp:attachment":[{"href":"https:\/\/hamilton.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=672"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/hamilton.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=672"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/hamilton.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}